Those interested in learning more about Wetzel’s Pretzels can contact Doug Flaig, Wetzel’s Pretzel’s Vice President of Franchise Development, at 805.616.9799 or Alternatively, operators who are looking to expand or diversify their holdings can visit Wetzel’s Pretzels’ franchise site.Īrmed with a vision and a tasty recipe for soft pretzel perfection, Bill Phelps and Rick Wetzel opened the first Wetzel’s Pretzels bakery in Redondo Beach, Calif., in 1994. The company’s first China location opened with its signature offerings such as made-from-scratch pretzels, Bitz, Wetzel Dogs and Fresh and Frozen Lemonade, and will introduce custom offerings seasonally to meet local flavor profiles and demand. “With a dense population and consumers seeking new and fresh products, Wetzel’s is well-positioned to come out of the gate strong with long-term success,” said Jennifer Schuler, Wetzel’s Pretzel’s President. “While we continue to expand domestically, we see China and our partnership with Will Zhu as a solid pillar for our international growth trajectory.” With an experienced operator executing the brand in high-traffic areas across Shanghai, Wetzel’s Pretzel’s will continue to branch out across China, as it is on track to open 50 in the country by 2021. “With our first location open and corporate training center built, we’re looking forward to getting other locations up and running, and expanding the brand.”ĭuring the summer, Zhu will also open an additional two locations in Shanghai, at Pacific Fresh City and Metro City, two major shopping destinations in the region. It’s a brand that will resonate well with consumers in Shanghai,” said Will Zhu, master franchisee for Wetzel’s Pretzels in China. “Wetzel’s Pretzels offers a fresh-baked product, served fast. Along with more than 100 retail stores, the Reel Mall is home to a movie theater and connected to a major transportation hub. Wetzel’s Pretzel’s first store in China is located at the Reel Mall in Shanghai, one of the largest shopping centers in the densely-populated city of more than 24 million people. The location is the first of three Wetzel’s Pretzels which are slated to open this summer, and one of the fifty the brand has in the development pipeline for China. Pasadena, CA ( ) Wetzel’s Pretzels, the innovation leader in the fresh-baked pretzel category, today announced it has opened its first location in China, six months after signing a deal to enter the country. There's also 12 company-owned stores that employ 150 people.Brand to Add Two Additional Locations in Shanghai this Summer As co-founders of the Pasadena chain, the pair oversee a company with 263 franchises worldwide, 3,000 employees and $107 million in annual sales. The gig: Rick Wetzel and Bill Phelps are the chieftains of pretzel empire Wetzel's Pretzels. Note: if you cannot find Wetzels pretzels in the list, it might be, that it is not kosher or was not included in our databases.įurthermore, where is Wetzel's Pretzels? Wetzel's Pretzels is a Pasadena, California-based franchise of fast-food restaurants.Īdditionally, who owns Wetzel's Pretzels? In addition to the Halal Guys and Wetzel's Pretzels, Fresgo joins the lineup and will serve authentic Italian paninis, salads, pasta and more.Īpp designed to help people find kosher food in any shop worldwide. The Halal Guys and Fresgo are now available for pickup, delivery and catering from the off-premise kitchen space, with Wetzel's Pretzels officially opening April 1.
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